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Wildlife Tourism Marketing

Welcome!

As part of my bachelor's thesis, I am examining the online presence of wildlife tourism providers in South Africa.

What is the goal of this study?

This study focuses specifically on lion-based tourism experiences. I want to find out how website design, with a focus on visual imagery and word choice, influences the perceptions of potential customers.

What can you expect?

Below, I will present two fictional scenarios from South African providers. Please have a close look at the descriptions and images as if you were currently searching for a holiday experience for yourself. Afterwards, I will ask you a few questions about your personal impressions.

Important notes:

There are no right or wrong answers - I'm intrested in your honest perception; no prior knowledge is necessary.

Duration: only about 5-7 minutes

Thank you for your support!

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